OAB Code of Ethics It’s certainly not new for you, but it bears repeating: legal marketing must be done in a way that does not go against the Code of Ethics of the Brazilian Bar Association (OAB) . It is natural for many to feel fearful about publicizing their office and work. After all, a series of ‘buts’ permeate legal marketing. But it is possible to create dissemination strategies in a way that meets the OAB’s code of ethics, at the same time that it manages to win new customers. This other article has everything you need to know about legal marketing and OAB . Know now the 7 golden tips for not breaking the OAB code of ethics by doing legal marketing Minimalism: the golden rule of the law world In all the texts you read on the internet and even on the website of the Brazilian Bar.
Association OAB there are entire chapters on how advertising should follow a discreet and sober style. In fact, the world on the right isn’t very colorful at all. This is the first rule of chapter 4 of the Order’s Code of Ethics, which deals with legal publicity. Minimalism, in the best definition of the word, must prevail. Both in the use of colors and in the information. Any Whatsapp Number List and all disclosure of legal services must only inform, without mentioning values or calling the client to look for the firm’s services. In this way, avoid any content that generates the idea of sale or trade. Show the services for the purpose of ease for the customer and not as a product. In short: The law sells nothing.
Both print and digital ads, websites and any other visual elements should be discreet and done in sober tones. 2. Have a website and always update it oab code of ethics In other articles, we emphasize the importance of being on the internet. Contrary to what many lawyers think, having a website and maintaining a routine of updating it is a safe path for legal marketing. After all, it is on the internet that most people look for services and professionals. Likewise, the law is not out of this list. Just pay attention to the type of information you will have on the site: the content must inform and be relevant. 3. Quality content is the best marketing in the world If being on the internet is essential for legal marketing, having good content is the icing on the cake.