Tools like Facebook Business Manager make managing your social media strategy much easier and help you improve your productivity and performance. Find out everything you need to start using Business Manager in this handy guide. What is Facebook Business Manager? Facebook Business Manager is a free tool for businesses to centralize and manage all their activities related to the Facebook platform in one place. Facebook Business Manager Araoo Thus, you can manage several pages, from a single Facebook Business Manager account. This space allows you to manage advertising accounts, Instagram accounts as well as product catalogs centrally.
The tool also allows you to add other users and control their access rights. A very useful feature when you want members of your team or external experts to intervene, on specific tasks, in your marketing strategy on Facebook. Who can use Facebook Business Manager? If you Country Email List are a solopreneur or a convenience store manager, for example, your initial needs in terms of Facebook strategy management will probably be very basic and you will not necessarily need to create and configure a Facebook Business Manager account. But the tool becomes a necessity if you are in one of the following cases: You have several Facebook pages.
Instagram or advertising accounts to manage Several members of your team contribute to the development and execution of your social media strategy You need or you plan to involve external service providers and experts such as a digital agency, to help you develop your presence on social networks You want to avoid any security issues by controlling the access rights of users of your accounts and your company. Whatever your needs and prospects, we advise you to start by creating and configuring your account on Facebook business manager before implementing your strategy. This will allow you to structure things and familiarize yourself with the tool to fully understand the different features.