Google ads is part of pay per click marketing and search engine marketing and is used to give your business immediate visibility. Based on our experience in managing various google ads ads, we have found some techniques to improve the performance of a google ads account. Google adwords tips optimization of keywords some keywords work better as exact matches, others as phrase matches, ie broader words. Placing a negative match helps in obtaining good results as it allows the ad to appear more targeted to our target audience. Of course, there are always some words that don’t work and that’s why they should be eliminated. Plural words, synonyms must be added.
Review and reword ad text it is very important that your ad includes attention-grabbing language to encourage the potential customer to take immediate action by clicking on it. Organize ad groups ad groups should be organized by theme taking into Albania Phone Number account your products and/or services. You should try to run at least 2 ads per ad group. You should automatically track the click-through rate (ctr) of each ad and bring the ads with the best results online more often than the ads with the lowest ct rs. Appropriate landing/landing page make sure your ad’s landing /landing page is a page where potential customers can find the product or service featured in your ad.
Keep in mind refer to keywords and callouts on your landing pages. - make navigating your landing page as simple as possible. - make sure people get what they want in three clicks or less. Monitor/track the results to make sure you’re successful in a google ads campaign you ’ll need ongoing management and tracking, you’ll need to understand how many clicks actually convert into customers as well as track all other metrics to optimize the entire campaign. The tool is not marketing the problem with google ads campaigns is that less informed people often confuse the tool with marketing, but the difficulty is not in creating a campaign, but in managing it efficiently.