Most people have all experienced it at one point trying to pay a bill online but not knowing if the payment processed because the confirmation page won’t load. Waiting to read a breaking news article with overwhelming anticipation because you’re waiting for the loading progress bar to finish. Whatever the case, it’s not uncommon for anyone to eagerly wait for a mobile page to load only to bounce out of frustration. Google data backs this up as 53% of mobile site visits are abandoned if the page takes more than three seconds to load: mobile speed score bounce rate It’s critical that marketers design fast mobile web experiences because while slow page load speeds cause friction and abandonment, faster mobile experiences can result in more engaged visitors, higher conversion rates, and higher revenue.
To help digital marketers get a better understanding of their page speed Google launched a new convenient way to evaluate your mobile page speed: mobile speed score. What is the Google mobile speed score? Mobile speed score ranks mobile post-click landing pages on a 10-point scale, 1 being the slowest and 10 being the fastest. This allows you to quickly see which of your pages are providing fast mobile experiences and which Bahamas Phone Number ones require attention (and AB test). However, the result of your Google mobile page speed test is based on more than just loading time alone. It’s also determined by the relationship between mobile page speed and potential conversion rate.
The page speed score is now part of Google Ads and can be found directly on the post click landing pages page: mobile speed score post-click landing pages February 2019 update Google updated their mobile speed score algorithm, which now requires fewer ad clicks to calculate a score. This means you’ll now see a speed score for more of your pages. 2 tools to supplement mobile speed score Google offers two additional tools to evaluate mobile page speed: the Speed Scorecard and the Impact Calculator. Speed Scorecard The Speed Scorecard analyzes the speeds of thousands of sites across 12 different countries, enabling you to compare your mobile page speed against other companies’ page speeds. Simply enter your URL and compare it to others.