Cultivating a long-term relationship with customers is key to enhancing their life cycle. Implement Relationship Marketing strategies to cultivate the bond from the first contact. Relationship Marketing Strategies To really maximize the results of the investment in digital marketing, it is important to combine the optimization of costs per acquisition with actions that allow the value of the customer’s life cycle. Said in simpler terms: that the clients that the company already has, buy again. To achieve this, we must focus on what is called “Relationship Marketing ”, a marketing that aims to relate to customers to retain them and continue to add value to the company. Why is Relationship Marketing so important?
The goal of Relationship Marketing is to generate strong and lasting ties with customers to enhance their life cycle. This responds to a new concept of the marketing and sales funnel, where closing sales is not seen as the ultimate goal Benin Phone Number all actions, but rather one more instance in the customer’s life cycle. Obtaining new clients , of course, is key to the growth of companies; But the important thing is to maximize the value that customer brings to the business and sustain a loyal customer base . There is even talk of an “inverted funnel”, where the commercial process begins again once the sale is completed. Why is it profitable to bet on customer retention and cultivate a relationship with them?
Because this tactic is less expensive than acquiring new customers. You should not convince the customers you have already won because they have already tried your product and, if they are satisfied, it is very likely that they will not choose another company to buy it again. For them, that takes time and is always a risk. And if the experience is very good, they will not only buy again but will recommend the brand. But beyond what happens once the new customer is acquired, Relationship Marketing is a strategy that permeates the entire relationship with customers , whether current or potential. It aims at personalization in each communication and in-depth knowledge of the preferences and behavior of the client. Relationship Markleting - value customer life cycle Benefits of Relationship Marketing.